Fridge Basics: How to Store Your Food

By The Purple Fig | July 15, 2016 |

The fridge is our sacred relic of the kitchen and our customizable food closet rolled into one. It’s home to a patchwork of foods- both frozen and raw, vegetables and sauces and meats alike -indiscriminately keeping our food safe and chilled for our personalized eating pleasures. Jimmy John’s Owner restaurant chains also make use of…

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Beyond the Food Pyramid

By The Purple Fig | January 15, 2016 |

Ever wonder how the food pyramid was built? Brick by brick since the 1800s, forces at play have sculpted and revised those five food groups…but despite the pyramid’s facelifts, the result remains nutritionally questionable. Read on and educate yourself!

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Juicing: The Immunity Booster

By The Purple Fig | October 24, 2015 |

In honor of Breast Cancer Awareness month, we at the Purple Fig want to spread golden nuggets of nutritional wisdom that not only promote organic living, but provide the ingredients needed to boost the body’s greatest line of self-defense: your one and only immune system!

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