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Sloughing through the grocery aisle is difficult enough these days, with labels like “non-GMO”, “organic”, and “USDA approved” stamped- oftentimes recklessly, as with the case of the misleading “all-natural” sticker -above rows of both produce and dry foods alike. While a superior diet inarguably consists of 100% organic food, Whole Foods Market’s recent announcement of their entirely new…Read More

Be you single, newly coupled, or in a relationship, Austin’s decadent and delicious healthy dining does not discriminate! We at the Purple Fig understand how overwhelming this city’s restaurant variety can be, so we’ve compiled a comprehensive list of organic, vegan, locally sourced, gluten-free, and overall health-conscious brick and mortars guaranteed to leave an impression on you…Read More

Anyone who has lived in South Texas for more than a year knows that snow is a rare miracle during our wintertime season. Dry, cracked skin, however? A Christmas-time regular. Instead of spending oodles of money on factory-made lotions and scrubs injected with artificial ingredients, hydrate your skin the way it was meant to be pampered…Read More

As pumpkin sales skyrocket this week, consider the delicious insides of the orange squash as well as the outer shell. Why spend your hard earned money on a pumpkin to carve…but discard those delicious and nutritious seeds? Munch on this recipe after carving your jack-o-lantern, as a well-suited appetizer to your sweet Halloween treats! Why Pumpkin Seeds…Read More

Whether we confess it or not, a recipe requiring more than 3 ingredients can seem like the first step into a daunting crusade in the kitchen. So how do you pick out a recipe that is both budget and user-friendly, without compromising amazing taste? Look no further! To encourage culinary health and happiness, The Purple…Read More

Whether we confess it or not, a recipe requiring more than 3 ingredients can seem like the first step into a daunting crusade in the kitchen. So how do you pick out a recipe that is both budget and user-friendly, without compromising amazing taste? Look no further! To encourage culinary health and happiness, The Purple Fig has found seasonal…Read More