Why Natural Is Better In Cleaning


At The Purple Fig, we believe a cleaning service can be affordable, thorough and all-natural. We place an emphasis on “all-natural” because the heart of our company beats green. Our goal is to provide a safe, healthy and clean environment for your family, kids and pets by using all-natural cleaning supplies made from our own recipes without harming the environment.

You may be somewhat skeptical about the effectiveness of natural cleaners. Bigger, badder and harsher does not always equal better. We have only been cleaning with synthetic substances in the years since World War II, previous generations have made do with natural cleaners. Going back to the basics isn’t only for your health and your family’s, natural cleaners are also better for the environment.

Here is why we believe natural is better.

  • According to the Environmental Protection Agency nitrogen, ammonia and phosphorous and other VOCs or Volatile Organic Compounds are the worst environmental hazards in household cleaners. These chemicals are often rinsed down drains or flushed down toilets during the cleaning process. While waste treatment facilities remove pollutants before the water is returned to waterways, ammonia, phosphorous and nitrogen are not.
  • VOCs can also contribute to air pollution. When a window is raised to ventilate a home where harsh chemicals are being used, VOCs go outdoors and contribute to smog and pollution.
  • The factories where chemicals like bleach and ammonia are produced also contribute to pollution and global warming. These industrial factories and plants create waste byproducts and air pollution.
  • Many conventional cleaning products are petroleum-based which is linked to the depletion of this non-renewable resource and our increasing dependence on imported oil.
  • Harsh chemicals are toxic to out bodies. Why would we want to cover the surfaces in our home with these potentially dangerous substances?
  • Sadly, chlorine bleach is the most common cleaner accidentally swallowed by kids.
  • Strong irritating cleaners are not suitable for people or pets that may have allergies. People with asthma may have trouble stomaching the strong smell of chemicals in cleaning products.
  • Antibacterial cleaners may rid our homes of any germs, but a completely sterile environment may not be the best for our immune systems.
  • Alternative natural cleaners are just as effective as chemical ones without the questionable health and environmental disadvantages.
  • If you are ever concerned about a particular cleaning product, you can use this guide created by the Environmental Working Group which scores and grades all cleaning products sold in stores and rates them based on their level of toxicity.

When in doubt you can always count on The Purple Fig to use all-natural cleaning supplies. You don’t have to sacrifice cleanliness or a fresh smell when it comes to natural cleaners. We believe in the natural cleaning powers of vinegar, baking soda, castille soap and the great smells of lavender, oregano, mint and lavender over chemicals anyday.