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Sloughing through the grocery aisle is difficult enough these days, with labels like “non-GMO”, “organic”, and “USDA approved” stamped- oftentimes recklessly, as with the case of the misleading “all-natural” sticker -above rows of both produce and dry foods alike. While a superior diet inarguably consists of 100% organic food, Whole Foods Market’s recent announcement of their entirely new…Read More

The week of Thanksgiving is finally upon us! Before you let the turkey legs and stuffing crumbs and mashed potatoes fly across the table, give the gift of ultimate thanks to our beautiful planet by chowing down on sustainably grown, organic, and local ingredients!

Pesticides and produce are unfortunately becoming a synonymous pair these days. To counter the GMO madness and encourage the happiest, healthiest you, we at the Purple Fig want to dole out some helpful grocery tips (as well as some delicious recipes!) just in time for Spring.