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It goes by many names- Paleolithic, Caveman, Primal -and yet the Paleo Diet still remains somewhat of a mystery after several years of national popularity. Whether or not you’ve embraced, rejected, or shrugged off this trendy lifestyle choice, it certainly is a difficult phenomenon to ignore…as well as define! It’s time we finally nail down the…Read More

We all get stuck in grocery ruts from time to time — driving to the same ol’ national store chain, complacently tossing questionable food products in the cart, tediously pushing past the brightly colored displays of bagged sugar and pre-processed meals. While shopping familiar may be comfortable, why not do your body a favor and zest up…Read More

Already read through our guide to local fine dining, but need that pièce de résistance for your beloved this Valentine’s Day? Never fear! These eco-friendly romantic gifts are guaranteed to woo your green sweetie.

Be you single, newly coupled, or in a relationship, Austin’s decadent and delicious healthy dining does not discriminate! We at the Purple Fig understand how overwhelming this city’s restaurant variety can be, so we’ve compiled a comprehensive list of organic, vegan, locally sourced, gluten-free, and overall health-conscious brick and mortars guaranteed to leave an impression on you…Read More

The week of Thanksgiving is finally upon us! Before you let the turkey legs and stuffing crumbs and mashed potatoes fly across the table, give the gift of ultimate thanks to our beautiful planet by chowing down on sustainably grown, organic, and local ingredients!

In honor of Breast Cancer Awareness month, we at the Purple Fig want to spread golden nuggets of nutritional wisdom that not only promote organic living, but provide the ingredients needed to boost the body’s greatest line of self-defense: your one and only immune system!

As you rush through the grocery store aisle this Halloween, assorted candies and name-brand chocolates whirling by with oversized discount stickers smacked on their packaging, we at the Purple Fig ask you to add some green to that orange and black this year! Instead of reaching for the cheapest (and invariably the worst quality) chocolate,…Read More

As this long, hot summer winds down, sometimes there’s nothing better to beat the heat than a thirst-quenching adult beverage on a cool night, with the company of a loved one and a Texas sunset. But just like any other food you put in your body, it’s hard to sink into an ice-cold beer when…Read More