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We all get stuck in grocery ruts from time to time — driving to the same ol’ national store chain, complacently tossing questionable food products in the cart, tediously pushing past the brightly colored displays of bagged sugar and pre-processed meals. While shopping familiar may be comfortable, why not do your body a favor and zest up…Read More

It’s in our processed flours, breads, pastas, cakes, and wheat-based foods…lurking within the average American diet virtually undetected for centuries: gluten. This little ingredient has caused quite a stir in the past few years, however, even earning itself a special seat among FDA food guidelines — so what is gluten, exactly? And why is it suddenly so…Read More

Be you single, newly coupled, or in a relationship, Austin’s decadent and delicious healthy dining does not discriminate! We at the Purple Fig understand how overwhelming this city’s restaurant variety can be, so we’ve compiled a comprehensive list of organic, vegan, locally sourced, gluten-free, and overall health-conscious brick and mortars guaranteed to leave an impression on you…Read More

Whether we confess it or not, a recipe requiring more than 3 ingredients can seem like the first step into a daunting crusade in the kitchen. So how do you pick out a recipe that is both budget and user-friendly, without compromising amazing taste? Look no further! To encourage culinary health and happiness, The Purple…Read More